The way the food is cut and cooked affects how food is plated. You can also subscribe without commenting. So glad I can inspire you Heather! Thanks! Fresh herbs, finely sliced/chopped chillies, lemon/lime cheeks or a bowl of a side dish will add a lot of ‘body’ to your photo. Most interesting, thank you for all this excellent advices ! "Are you composing a plated dish from a fancy restaurant?," Schreiber prompts. But they also inspire me to constantly work on my style and the quality of my photos. Do you have any tips for someone working with literally zero natural light? That, along with your restaurant’s interior design, are all instrumental to the quality of their dining experience.. A pizza or salad on the other hand works well when shot straight down so you see all the toppings. I’m not a blogger … only an enthusiastic amateur photographer, who has just learned a great deal from your succinct tips and gorgeous photography. Culinary art programs are offered in the form of diplomas and degrees from colleges, universities, and private institutions. The Most Important Factors That Influence Hair Growth. Second hand, rustic and vintage items can make ideal serving ware. You’ll soon find the style that suits you best and then you can polish it and perfect it. Usually, food stylists work closely with chefs, editors, and photographers. I also enjoy playing with the placement of my subject. Definitely hoping this will help me kick it up a notch with my baking blog. One of the most difficult things about food photography is the food styling. Look in your garage or recycle yards for rustic panels to use as backdrops. I can’t wait to read your EBook! Start with printed, hand painted or textured backdrop boards, vinyls, large floor tiles from your tile store, and layer them on the floor or on top of an existing table or bench. In the following article, you will find the top 10 best food stylists around the world. Add layers to your photo for added depth. Thanks for sharing and your tips! So supermarkets and food packaging use red and yellow to draw our eyes to the food and/or deals they are making. As exciting as it is, the food … Choose the mood. In addition, you can reduce food waste by using as much of each item as you can. Congratulations for this amazing post! Join our global Slack community for visual content creators. Remember that styles change even within the space of a few years or even months, so keep up-to-date by checking out cooking magazines, cooking or foodie websites, and cooking shows for current ideas. This way I capture every element of the recipe and all its accoutrement. Scrunch it in store and see how it looks! I prefer plain, matte plates and bowls but I do have a few patterned pieces that work with certain dishes. I just got reflectors that I need to still learn how to use. I will embrace your tips and hope to produce beautiful photos as well. Food plating and presentation matters . You want your images to be pleasant to look at and that’s where balance comes in. I find it very helpful everything you wrote . 3. I hope it helps Stephanie! . Thanks for your lovely comment Trisha. Hi. I start low and move higher and higher until I’m looking straight down. For my food styling series of blog posts to come, I’ll let you in on some of my tricks of the trade to help you get the most out of your food blog photos. Another important factor is to consider the region or location of the event and popular food items from the local area. I am in serious need of those. She is resourceful at finding ways to add warmth, contrast and texture using everyday items, without taking away from the star of the shot (the food!) I prefer using muslin or raw linen which gives lovely texture and have an array of colours that I get to play with. However, in some cases, food stylist might also be a food photographer. This is the most down-to-earth post on tips for food photography I’ve ever read. I just started a food blog and I’m working on taking better food pictures – this is a GREAT article and really useful as I get started on my journey. That’s something I’m just now discovering that I need to do before I shoot! The focus should be on the food and about making your readers drool on their keyboards. Foodtography. I will definitely try and use in my photography. I just stumbled across this great post on Pinterest! The light creates interesting patterns and adds another dimension to your photo. I’ve been making these Instagram banners for 3 months now. xx. I live in a bottom floor apartment and none of my windows allow for using natural light in my photos, i know it’s inhibiting me but don’t know where to start when it comes to artificial lighting. Lauren, I know exactly what you mean. In the same way, a salad or a smoothie suits a lighter, brighter set-up. If you aren't healthy, your hair isn't going to be healthy and it probably won't grow the 1/2 inch each month that is standard. So yes, food presentation is important. Imagine how your room looks when it’s messy and how it looks when you clean it up, the same ingredients, different results. Only a pleasure Jodee! It’s important to establish the mood for your dish beforehand so you can get all your props and surfaces together before you’re ready to shoot. But mostly I love that I get to tell a story through the props and styling of a recipe. Try using a knitted sweater or scarf from your wardrobe for a cosy feel. Great article, thank you for sharing your ideas! Notify me of followup comments via e-mail. Creating texture in your photos, using colour, making sure there’s balance in your photo, these are all important things to keep in mind. Thanks so much Cherie. Thank you! Things like old wooden doors, weathered desk tops, rusty sheet metal or even this part of an old BBQ create interesting and detail rich backdrops. Janice Poon is the Toronto-based food stylist behind the cannibalistic dishes for NBC’s Hannibal, a television series prequel to the Oscar-winning 1991 film Silence of the Lambs.. H&F interviewed Janice Poon before we learned of NBC’s decision to cancel the show after its third season in August. There are a few factors to consider before committing to a particular food stylist program. First of all, having a prop cupboard means I get to shop for props and you never have to ask me twice to go shopping. Your tip about choosing the mood is really helpful. I learned heaps. Your photos are amazing! Shout if you have any questions! I’m a newbie to food blogging, so I’m pretty excited to find your site. You can buy any number of books to learn the ins and outs. Use samples and swatches of interesting fabrics as linens. Oops! Required fields are marked *. Learn the top three techniques to preserve flowers and leaves for everlasting home decor and reusable photography props. Thanks for this lovely blog post and some amazing tips. Opt for cooler tones especially with backdrops and props, and if that’s not possible you can always alter the temperature of your image in editing. I also get that. Thanks for this post, looking forward to practice with some of these new techniques! I’m excited to get my camera out today and play around, not to mention going shopping for some fun, new props! That’s the beauty of a blog, you get to play around and make mistakes. Thank you for the inspiration you forward with this article and for the useful tips . This month’s food styling post is all about how I conceptualize and work through ideas. Scour second hand shops for knitted jumpers, baby blankets, aprons and vintage linen. Oh, I’m so glad I could inspire you Tina! "Is it a family style meal? Don’t be afraid to add layers of raw ingredients or break off crumbs. You could honestly make any camera work, I always say it’s not the camera but the photographer that makes the difference. A fellow food stylist and one of my mentors, Helen Feingold, once said as we taught a class in food styling together, "Food is like children. thanks for sharing some of your food styling tips. Understanding and eliminating food waste has increasingly become the aim of scientific study, governments, and… So glad that my post could help you. Thank you! Your photography is beautiful and hearing that it started out not so beautiful gives me hope ? Thank you? Here are 10 easy food styling tips that will help your food photography. I am so happy that I found your site! I’ve discovered some eye-openers for myself. Take advantage of direct, natural light to cast interesting shadows onto your scene. and lens? But in all honestly, I’ve never needed to do that with my blog because I shoot the food relatively quickly. A freelance mindset is necessary. Top Tip: To make your fabric stay “scrunched” in your food scene, particularly if it’s stiffer or thicker, simply dampen it. Good luck with your blogging journey. A working mother from Indonesia, Eka's passion keeps her striving to learn and continually create allowing her to evolve as a stylist. I came to your blog from pinterest as I’m interested in photographing my pottery with beautiful food. I want to be a food stylist. Now I am shooting on iphone 5 but I have rented a good camera to try and shoot something on it. (1, 10, 12) The study of attitudes of food preference and the predictors and influencing factors of … If I feel like changing the style of my photos completely, I can. 10 ways to create textural, detail rich, dynamic food images: 1. Choosing props and the surface (and background) I’m going to shoot with is probably my favourite part of styling. #2 Think about the “ooo yum” factor of your food.  If you’d like to know how Christall got into food styling and photography you can read her post about How it all began on her blog. Using a huge bowl for ice cream will mean that you will need to empty the entire container of ice cream into the bowl to make it look nice, using a smaller bowl will require 2-3 neat scoops and will look a lot more appetising (especially when topped with a drizzle of caramel or chocolate and some chopped nuts). To simulate an ice cream and photograph it, food stylist use or make a mixture of solid shortening, corn syrup, and powdered sugar (essentially a very stiff frosting) that can be scooped. The arrangement and overall styling of food on a plate is often called plating. I bought the large one from Weylandts a while ago. Settings-wise, I would say get it off automatic and start playing with the f-stop, Iso, etc. How incredibly generous of you to share your hard earned knowledge in such an enticing way! I’m so glad you found this helpful Rosemary! Some of the links are my Amazon affiliate links. Thanks for your advices. Yes, we use mostly natural light but we do have lights that we use when we need to. Look for lots items with lots of patina - natural wear and tarnish. Top Tip: When placing fabrics think “grace and flow” - you don’t just want to have a solid piece of fabric underneath a dish as it’s not contributing to the scene at all. For instance, when you are shooting a sandwich and it has a special mayo/sauce, focusing on a bowl of that behind the sandwich will add interest. Thank you so much ! Your email address will not be published. While the food might be the focus, the art of crafting an engaging food story is just as much about what’s happening around the plate. Thank you so much for this post. Thanks for all the great tips Alida! Thanks for your comment! Top Tip: working on the floor when it comes to overhead shots especially is quite advantageous, as you get a full view of the scene without having to clamber up ladders, or stand on chairs. It’s also important to remember that the story gets completed by ingredients/drinks that compliment your dish. Thanks for your lovely comment. This classic popcorn poster is a typical example of how advertising influences your food choices. Thank you for such an informative post. For instance, the pictures of food that you see in cookbooks, magazines, advertisements, and menus have been styled. Be sure to incorporate lots of fresh fruits and veggies, and try to buy them seasonally to reduce how much you spend on produce. Food waste is a tragedy. I’m so pleased you found this post helpful Maureen! Top Tip: Think about how to add layers to your dish - in an overhead shot a sprinkle of powdered sugar over apple pie, flour over dough, sauce or cream over pudding, a dollop of yoghurt and a sprinkle of pumpkin and chia seeds over muesli - all create extra layers and contrast. And thank you for sharing such great tips! I’m a total noob in this department and you’ve inspired me to put wayyyy more effort in photographing my food. They usually sell them for really cheap and that way you can build up your collection relatively easily. If it’s excessive, your portion sizes are too big. Food photographers always work with a food stylist on professional shoots. Have fun playing around! I have been reading so many tips on starting one and creating amazing photos and your post has been really helpful. A spritzer also works really well for drinks with ice in them. But every now and then you come across an image that makes you go “oooh Yum! I aspire to get better and your post gave me so many great pieces of advice. . Look for items that look worn and loved, again with lots of patina, even if they are no longer suitable for baking!Top Tip: Try to avoid shiny or reflective items as it will either produce glare, or will reflect your surroundings. So bad, in fact, that I have constant cringe moments that some of those images are still on the blog (psst…they’re all the way at the back so don’t bother going to look for them. I am always looking for ways to improve my photos and styling, thank you for your great suggestions. This is why matte ceramics and older, tarnished silverware are ideal. Love that! This is a really useful post, but all the stunning food photos did distract me! Get creative with your backdrops. Get your scene styled and all of your camera settings sorted, then either use the self timer to fire off a series of shots at once, or use a remote (or your smartphone and the relevant camera app) for shots that only need one hand. Thank you so much! . Allow food to spill over naturally. It is just as true with food presentation and how the elements are arranged on the plate. Get access to paid work opportunities with global brands. Glad you found it useful Kath! If your food doesn’t look good, then it doesn’t matter what kind of equipment or light you have, your shot isn’t going to look good. Sometimes you need to look at things with a new set of eyes, and also realise that the camera itself has a different set of “eyes” as well. Chris discussed this in length in his photography post so I’ll just touch on a few details here. I’m so glad you found it helpful. Having food items from various sources in the menu can make it attractive. Wow. When consumers dine out, they expect their food to taste great and be visually appealing. As a brand new blogger I could not have stumbled over this post any later! Choosing your angle can make or break a food photo. When plating your dishes, each element matters equally: color, arrangement, balance, texture, and how easy it is for guests to eat. I do the same, always looking to improve. I want that, like now!” That is exactly the reaction you want from your readers. Thank you for the great article! It is their job to ensure that the food appears visually striking in pictures. Thanks for your lovely comment Jamala! That doesn’t mean that you can’t get a killer shot from the side though. My husband (he of many talents) has made me numerous surfaces from reclaimed palettes which we’ve painted in a number of colours. Top Tip: Leaving negative space (empty space) around a third or more of your image draws the viewers eye to the main event - works a treat! Even look around your own home - concrete back door steps can be sprayed with water for a polished concrete appearance, your concrete path with its cracks and imperfections, your deck with its weathered timber!‍. I always try to include at least one close up image of the texture of a crispy piece of chicken or the dripping of caramel. Colour is of utmost importance in food photography. Replies to my comments Thank you ! Hi! Your photos are absolutely stunning! I have been food blogging for quite a while and have a hard time being satisfied with my photos. Ready to scale your visual content production? I have a 50mm lens as well as a 100mm macro which I shoot with. I have a few other vintage baking trays that I often use but they’re a bit smaller so they’re a little more limiting. All images in this blog were styled and photographed by Christall Lowe. Fantastic tips! Your email address will not be published. We use cookies to ensure that we give you the best experience on our website. Christall is an expert food stylist and food photographer, and a whiz in the kitchen who specialises in creating detail rich, moody photographs with a lot of depth. Food styling is the art of arranging food so that it looks tasty and fresh. Whenever I conceptualise a new dish, I of course, think about the recipe first but … Food styling is not usually offered as a university degree. Read More…, Copyright © 2020 Simply Delicious on the Foodie Pro Theme Privacy. 
Inclusive and supportive, all experience levels welcome! Food styling truly has become an integral part of any food-related operation. In other words, aim to keep your props, colors, and serving sizes consistent with the atmosphere the dish is meant to evoke. Their food preference and the food fads are mainly formed by the environmental stimuli such as siblings, television advertisements, classmates, social gatherings, etc. The wooden surfaces are mostly old palettes that we turned into surfaces and then painted and a few of my other surfaces are old tables that I’ve found. Layer smaller dishes upon larger dishes, and add even further layers with foliage in the foreground (or background of a front on shot), or a chair popping out from under the table. When it comes to salads or fresh vegetables, a spritzer bottle filled with water can give it a lot of life and make it look beautifully fresh. The post I used it on definitely showed some improvements. I’ve really been enjoying reading your posts specific to the “how-to” of food blogging. Brushing the meat with a little of its own cooking juices does wonders. I went back to go buy another one but they were all sold out. The visual presentation of foods is often considered by chefs at many different stages of food preparation, from the manner of tying or sewing meats, to the type of cut used in chopping and slicing meats or vegetables, to the style of mold used in a poured dish. Dinner for one?" You get to play and experiment and figure out the style you like the most. I also really love working with vintage silverware, baking tins and glasses. An early career Food Stylist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $61,402 based on 17 salaries. My blog is my space to play, create and have fun. I am always looking for tips to make my blog photography better. But style them on a smaller plate with a lemon wedge, some fresh herbs and perhaps even a little bowl of dipping sauce ON the plate, will make the plate look full and abundant. Thank you so much Mari. Whenever I conceptualise a new dish, I of course, think about the recipe first but immediately after I start thinking about the styling and photography. Only a pleasure! Thanks! When it comes to surfaces, I love scratched metals, dark tiles and rustic wooden surfaces and backgrounds. You wrote simply and with great impact for me. When it comes to crafting compelling food stories, Christall Lowe from The Style Tales knows a thing or two about scene building. Keep up with food styling trends. The red and yellow background draw your eye towards it like a magnet. In the last several years, food waste has become an issue of growing interest among activists, scientists, and consumers alike. Food stylist has to put effort to ensure that numbers or pieces of the product in the package, color and ingredients if possible should be shown as realistic as possible (Neel, 2009) Tv or film is take a different purposes compare to advertising and packaging. (, Only a pleausre. Putting 3 fish cakes on a dinner plate (like you might when you are serving dinner for your family) would make the fish cakes look teeny tiny and rather insipid. to make the most of your camera. Hands in shot can really make an image come to life, and can add to the storytelling.Top Tip: Set your camera up on a tripod if you need to use your own hands in the shot. I love your scratched metal surfaces too, how did you create those? Place food to create flavor bites. The info you shared was very useful! I would suggest investing in a soft box or two. I cringe when I think about some of my food photos and your post made me realize why those I like are better. When you’ve cooked steak that hasn’t been marinated, using a mixture of beef extract/beef stock concentrate, a little soy sauce and a few drops of angostura bitters is magic. Making sure the props aren’t all squished together or too far apart, making sure there’s just enough in the photo and not too much. Take a look at how much food your servers are throwing away after each meal they serve. Your photos are exceptional . Don’t be afraid to let them be scrunched or wrinkled as the shadows created in the wrinkles add more depth to your scene.‍. Thanks! Loved your post, and tips are wonderful! Usually you’ll focus on the main subject but it’s fun to add a few extra photos in your blog post where the focus is on the other elements in the photo. By the way, how did you create the wood boards? It’s a vintage Indian oven tray apparently. Food images can often look very cluttered and that’s where I like to follow the “less is more” rule. Thanks so much for these great tips! If you continue to use this site we will assume that you are happy with it. Have the crumbs and raw ingredients falling “naturally”. It gives the glass that condensation-look which adds lovely texture and that “ooh-yum” factor to your photo. Food Styling creates a visual appeal for the consumers in advertising Food is a sensuous product and needs to appeal to all five of the senses in order to make it extra desirable. Thanks so much Savanna. and we are lucky to have her sharing her expert tips with us. They are very useful and I’m hoping to utilize some of them. Menu that fits event schedule: YA Pinterest! Well that is just the loveliest compliment. So very helpful and inspiring blog! Your photos are gorgeous, I’ve book marked you now! I stumble across your blog via Pinterest. It was tough paying attention to the words but what a wonderful post. Food styling and food photography provides visual presentation is therefore equally as important as taste and smell when it comes to good quality food. I know how desperate I was for tips and tricks when I was just starting out so if I can do that for someone else, I’m happy to. This is very useful for those of us who struggle with this…thanks for sharing such great information! In some photos I have a lot of props and elements, in others the only thing in the photo is the finished dish. Creating flavor bites is the perfect accompaniment to creative plating as it pleases both the eye and the taste buds. Place your dishes in an uneven triangle to create visual tension. As a food blogger, beautiful photos of your recipes are the way to get noticed online.. To get ahead, you need better food photography.This means developing your food styling skills. Tips that I’ve picked up from doing both commercial and editorial styling for loads of different campaigns and of course also styling for Simply Delicious and my cook books. Sometimes you need to look at things with a new set of eyes, and also realise that the camera itself has a different set of “eyes” as well. For example, use your chicken bones and vegetable scraps to make a broth. You can add in ethnic dishes or regional items based on the event location or theme to garner the success of the event. Like most ideas, this one just popped into my head, but only in rough draft form. It’s also important to remember that shadows can be a really great prop and can add a lot of depth and texture to a photo. What sort of size is it? You know what? It’s simply a pleasure. Burgers, for instance, just don’t work when shot straight down as you lose all the layers, texture and colours. This is why it’s fun to write a food blog. I enjoyed reading them and the photos are just stunning x Nessy. Traditional plating in the 1960's was generally flat. What a lovely site you have ! I hope this post comes in handy for you! Drape them over your table, under plates, or around the sides of dishes, or hang them in the backdrop to add more texture to your scene. I’m so pleased to hear you found this post helpful. Thanks for sharing. Your photography is so beautiful and post inspiring. Have fun! Thank you for subscribing, check your inbox! Thanks, excellent tips! ‍Top tip: When selecting wooden items for backdrops make sure the wood isn’t too orange - orange hued backgrounds often make food look unappetising. These are things that I first started using when I did commercial styling for big companies and I had to have roasts look amazing even though they’ve been standing around for a few hours. Small bowls of salt and pepper always add texture and colour while fabric can often just finish everything off. As per Plunkett Research, the food & beverage industry is estimated to be approximately $450 million. going age group. It doesn’t affect the taste a lot and will make the steak look juicy and moist (this works equally well with burgers). Sometimes they are very wonky in which case I saw the legs off. Thanks for your lovely comment Ana. By being adventurous I’ve formed a style of my own, even though I think it’s constantly evolving. Firstly, let me say that I photograph ALL of my recipes from every possible angle. Simply, food stylist is the person who arranges food to make it appear attractive for advertisements. Often with food photography you lose the lustre of the food. Filed Under: Blogging 101 Tagged With: food photography, food styling, food styling for food bloggers, prop styling, props. For a more dynamic image remember the rule of triangles. It’s best to shoot it head on so that you capture every layer. I am in the process of starting my food blog and love reading tutorials like yours! Hello! I have SO many photos on this blog that I absolutely despise. No really, don’t!). If you, for instance, are styling fish cakes. #2: Food Waste. The food stylist field is quite competitive, so most people with a successful food stylist career have an educational background in the culinary arts. The latest visual content marketing advice for brands, case studies and webinar events your inbox monthly. An iPhone is great for everyday photos but yes, a DSLR gives amazing quality photos. It doesn't like to behave in front of company." Food stylists have specific knowledge of how to get the best out of food to make it look great in front of the camera. When I first started my blog, my photographs and styling were horrendous. Add a human element. Look, I won’t lie to you. 5 creative ways to add interesting shadow effects to your images. One needs to have a knack for designing as well as aesthetics in order to become skilled in this field. The way the food looks on the plate is what tempts our eyes and makes you want to taste it. 2. All I love food and cooking! The same goes with bowls. It was arranged according to a clock - 6 0'clock was where the meat was served and this would face the customer. Very informative post Alida! Top Tip: Be strategic about placement, you still want some negative space in your shot, so don’t feel the need to fill up every single space. I use a combination of Lightroom and Photoshop to edit my photos with the bulk of my editing happening in Lightroom. Keep up the great work! To consider the factors when planning meals, remember to include a variety of foods from the major food groups so that your diet is balanced. The job of a food stylist isn't just to make the food look delicious, it's to bring it to life. Thanks for this useful post about food styling! Your post is very interesting and useful for me, that I’d want to improve my food photography. Yes, I love all the pretty props but I want people to want to cook and eat the food, not admire the plate. First up – The Burger. There are certain dishes, however, that just beg for a certain angle. We are starting to recognize the significance of food waste and the social, economic, and environmental costs associated with it. When you are browsing Pinterest there are so many images of food that you often just scroll right over them. Learn how your comment data is processed. If you want to take your viewer on a delicious journey the narrative begins with how you set the scene, starting with the backdrop and the items you use to style your shot. This makes them easier to store as well. What software do you use to edit your photos? You want it soft looking, and with some movement - and even better if it cleverly draws the eye to the main focus dish. This site uses Akismet to reduce spam. I’m so glad you found this article helpful. Advertisements often exaggerate attractiveness, and sometimes size, perhaps most famously in the case of fast food. p.s. Generally there are generally 5 components to a dish which is plated. Something went wrong while submitting the form. Thank you so much for sharing! Blankets and knitted fabrics can add beautiful pattern and warmth to your photo. I would love any tips! And by no means am I calling myself a food styling and photography expert but I think I’ve learnt a whole heck of a lot over the last 5 years of playing with my food and that’s why I’ve decided to give you a few tips for basic food styling for food bloggers. Provides visual presentation is the art of arranging food so that it started out not so beautiful gives me?! The large one from Weylandts a while ago needs to have a few here. Get better and your post is all about how I conceptualize and work through ideas scheduling needs and select... 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For visual content creators when consumers dine out, salads can look bit..., brighter set-up cast interesting shadows onto your scene are some of new! Are clean a photo that is easy to look at and that ’ s best shoot! Meal they serve a brand new blogger I could inspire you Tina food is cut cooked. Favorite ), but only in rough draft form to write a food.! However, that I get to play around and make mistakes “ how-to ” of that. Can often look very cluttered and that ’ s constantly evolving same way, how did you those! Us who struggle with this…thanks for sharing such great information to garner the success of the of! With global brands start low and move higher and higher until I ’ m hungry and definitely thinking ooooh!.